Many websites are prone to SEO miscalculations. While you may not be able to fix all the problems on your website, there are still things you can do to boost your website’s search engine results. Here are 10 common mistakes to avoid: Using the wrong keyword or un-optimized content, publishing non-original or plagiarized content, and not keeping an eye on analytics reports.
Using Un-optimized or Wrong Keyword
Using the wrong keywords in your content can result in poor SEO ranking. When used incorrectly, keywords can seem spammy and unnatural. Not only do they not create a good user experience, but they also lower your ranking in search engines. When choosing keywords, you need to consider the content you write and the words you use. Keyword-rich content is always better for your website than one that’s stuffed full of irrelevant keywords.
Content Being Mobile Unfriendly
If you’re looking to improve your search engine rankings, one of the biggest mistakes you can make is not optimizing your site for mobile users. Not only will you lose traffic, but search engines will also penalize your site if your content is not mobile-friendly. To avoid this mistake, make sure your content is optimized for mobile and that it loads quickly on all devices. Here are 10 mistakes to avoid when optimizing your site for mobile users.
Google only indexes the mobile version of your website, which means that if your site isn’t mobile-friendly, it’s going to have lower rankings. To test your website’s mobile friendliness, you can use Google’s free tool. Another mistake is using outdated technology such as Adobe Flash. Flash is difficult to index and is a limiting factor in search engine ranking. Instead of using Adobe Flash, consider hiring a web developer who is more experienced in the latest technologies.
Writing Very Ordinary Content
When creating content for the web, you should focus on creating authoritative, trustworthy content to attract your target audience. Make sure your content strategy is aligned with your SEO strategy. Answer the questions your audience is looking for with relevant information. Use different types of content such as blog posts and videos, and follow the best practices laid out by Google. Remember that content quality is directly related to SEO.
Publishing Plagiarized or Non-original Content
Do you realize that publishing non-original or plagiarized content can damage your digital marketing strategy? Not only does it negatively impact your Google ranking, it can also result in legal consequences. Plagiarized content is simply the copying and pasting of another person’s ideas and work. There is no quick fix for lost trust. Once lost, negativity will spread from one person to another. https://www.intensedebate.com/profiles/backlinkbosscom1910
The first step to avoid publishing plagiarized or non-original content is to avoid duplication altogether. Duplication is not only unethical, it’s also illegal. Copyright laws are very strict and you may face monetary penalties for infringement. Furthermore, if your website is blacklisted for duplication, your entire site will likely be banned, and you will face limited or no online business.
Another important step to avoid publishing plagiarized or non-original content is to check the originality of the content. In some instances, content may be too similar to another source, making it impossible for your readers to recognize which piece of content is original. Plagiarized content can also be ineffective for email marketing. The reason for this is simple: email recipients expect to read unique content, not recycled articles.
Not Focusing on Long-Tail Keywords
Long-tail keywords are relatively specific, have low search volume, and are therefore easier to rank for. Often, the SERP results for long-tail keywords include a page dedicated to the topic, rather than the parent topic. Moreover, Google algorithm recognises long-tail keywords as individual topics that have low search volume, but can easily fit under the broader subject area. Not surprisingly, long-tail keywords have been the focus of SEO for a number of years.
However, not all long-tail keywords are created equal. Google’s algorithms are becoming increasingly sophisticated, so that they no longer treat all long-tail keywords the same way. The most common of these keywords, ‘long-tail’, is one of the most popular, while the rest fall under another category. In SEO, there are two types of long-tail keywords: supporting and non-supporting. While they share the general characteristics of long-tail keywords, supporting long-tail keywords have lower search volume and are less competitive to rank for. backlinkboss.com
Content built around long-tail keywords is highly effective because it reflects user intent. Long-tail keywords must be focused on topics that users actually use. To be successful with long-tail keywords, content must be both relevant and helpful to readers. It must answer their needs directly. Google considers factors like usefulness to be of prime importance and will quickly put your site in their good books. The same applies for content that is not focused on long-tail keywords.
Targeting High Traffic Keywords Only
In the world of search engine optimization, targeting high-traffic keywords is an important element of your campaign strategy. The key to success lies in finding keywords with a low effective cost per click (CPC). If you’re spending more money on a keyword that has a higher CPC than your competitors’ products or services, targeting them might not be worth the trouble. Also, try targeting high-volume keywords that are related to your brand. If you’re in a highly competitive niche, competitors may bid on your brand names. For this reason, making sure you’re targeting brand-specific keywords is vital to your success.
Besides the importance of knowing the right way to target a high-traffic keyword, you also need to know how to group and use different keywords in your strategy. When using a keyword tool, group your keywords according to their topic and select the Exact Match option. This setting will give you a conservative estimate of how many times a particular term has been searched. In addition, this method of targeting keywords has numerous benefits, which you must consider.
Skipping Meta Description & Title/Image Tags
If you’re worried about your search engine rankings, you might want to consider skipping Meta Description & Title/Image Tag (or MDT) tags on your website. Adding these tags doesn’t hurt your SEO, but they aren’t a must-do, either. Search engines will use your description and title to determine how relevant your page is to the search term in question. A good SEO strategy will rank your pages automatically.
Unlike title and image tags, meta descriptions are not technically limited to 160 characters. Generally, Google will display the first 160 characters in the snippet. Use more than one keyword in your description. If possible, use variations of the title keyword. If you can’t figure out if your meta description contains any keywords, use the symbol “&” to save two characters. Make sure your meta description contains the keywords your website is targeting.
As mobile traffic is increasing, it is important to understand how to optimize your website for mobile search. A poor meta description can cost you valuable clicks and visitors. For example, Google uses meta descriptions as organic ad text for promoted links. As such, your meta description must include all relevant keywords to your site. But, in order to optimize your website for mobile, you need to include the meta description.
Using Too Short or Not Using Headings Properly
Using too few or too long keywords can have detrimental effects on your website’s search engine rankings. Search engine optimization is all about optimizing your site for both the user experience and search engine algorithms. While SEO can be difficult to master on your own, it can be a worthwhile process if you do a bit of research before implementing new strategies. While the basics of SEO are easy to master, there is always room for improvement, especially with SEO. Using a digital marketing agency or SEO specialist can help your website achieve higher search rankings and conversion rates.
The title tag is one of the most important parts of an SEO strategy. It is the first thing a search engine shows when a user performs a search. The title tag should contain the keyword targeted for the page. According to Moz, approximately 71%-92% of search traffic clicks on the first page of Google.