Keeping up with the latest trends in furniture design and technology is important for any furniture retailer. Whether you’re in the furniture business or running a broader retail operation, you must stay on top of the latest developments and communicate them to your customers in an email. Email is still the most personal communication channel, according to Bluecore research. Sixty percent of Gen X and sixty percent of Gen Z believe this.
Use high-quality visuals
Using high-quality visuals in your email marketing is a proven way to boost engagement and boost conversions. Visuals can grab attention and clearly convey a message. They also break up long stretches of text and give potential customers the impetus to keep reading. So, how can you use visuals in your email marketing for furniture businesses? Read on for some tips. Listed below are some ways to use high-quality visuals in your email marketing for furniture businesses.
First, use high-quality visuals to make your email marketing for furniture businesses more eye-catching. Furniture retailers need to present their products in showroom-like settings to entice buyers. This can be achieved by using 3D modeling or ImageScripting. High-quality images let visitors rotate and zoom in on the product, so they can see hidden parts. Second, present products in their full color and style variations to entice buyers to make a purchase.
Send a welcome email
It’s easy to write a welcome email for a furniture business, but you need to know your audience well. The best welcome emails include a concise introduction, an incentive to subscribe, and a visual to capture their attention. This example shows a welcome email from Dims with an engaging copy and clear problem/solution framework. It also seems on-brand. To make it even better, consider adding a video, a podcast, or a special offer for new subscribers.
The welcome email should feel like a personal communication. Introduce your staff and introduce the company. If possible, include photos of your team. Be sure to keep the style consistent with your brand. Make sure to acknowledge where you got the subscriber. In your welcome email, make sure to acknowledge their source. Once they have purchased or subscribed, they will be more likely to purchase from you in the future. You can use this opportunity to showcase the best products and services in your business.
Reengage customers with cart abandonment email
If you own a furniture business, you need to re-engage customers with cart abandonment emails. More than 70% of online shoppers abandon their shopping carts while checking out. An email addressing this problem aims to re-engage customers and persuade them to make a purchase. Below are four strategies to re-engage customers with cart abandonment emails: http://kiredu.ru/UserProfile/tabid/182/userId/60534/Default.aspx
1. Offer incentives: Send coupons or other incentives to abandoned shoppers. Providing a coupon or discount is one of the oldest tricks in the book, but it can be a powerful way to convert abandoned shoppers. Furniture stores, for example, can send out discounts to encourage returning customers. However, it’s important not to overdo it with coupons as it can hurt your profit margin. Another good strategy is to remind loyal customers about your rewards program. But make sure to send out email messages about your rewards program only to customers who have opted-in to receive them.
Play with email design
Leading furniture companies have learned that the most effective way to convert new leads is to enrich emails with high-quality visuals. The furniture industry is incredibly visual, so high-quality product visualization is crucial. In fact, according to a Bluecore study, 64% of Gen X and 72% of millennials feel that email is the most personal channel for communication. And that’s just in email. Here are some ways to add visuals to your email content and increase conversions:
While the “but first” meme is a classic example, you may want to play with your email design to make yours more visually appealing. For example, try using illustrations instead of photos, or layering your colors with shapes. This is a great way to increase click-throughs and retain customer data. While layered colors and interesting crops may not increase conversions, they can help create a stronger visual brand identity.
Use GIFs
Animated GIFs are a fun and effective way to engage your audience on social media. You can use GIFs to show off your brand’s logo or motto. GIFs don’t need to be complex or too distracting to be incorporated into your email marketing for furniture businesses. For example, the TENBA company uses a simple, clean logo build with a single, small, but powerful message. The company produces sleek camera bags.
Animated GIFs are great for businesses whose email messages feature company logos or images. You can even replace the logo with an animated banner to highlight ongoing campaigns. These images can help increase your email marketing campaign’s open rate and increase revenue. And because 53% of people open emails on their mobile devices, you should be aware that animated GIFs aren’t appropriate for every industry. If you’re unsure of which type of GIF to use in your email marketing, here are some tips:
A well-designed logo is essential to your company’s success. Animated GIFs can give your brand an edge over competitors. Gifs can also serve as thank-you messages, which are usually too boring. Use GIFs to show your products in action. And make sure to incorporate emojis! In addition to GIFs, you can also use cinemagraphs to show products and services. https://twitter.com/bossbacklink
Introduce a new feature
If your store recently introduced a new feature, you’ve got to make sure your customers know about it. A recent study by Bluecore found that 72% of baby boomers, 69% of Gen X, and 60% of Gen Z believe that email is the most personal marketing channel. In addition, most people read subject lines. In an email, you need to give your subscribers a reason to give you their email address, so be sure to offer something in exchange.
The most effective furniture marketing strategies include integrating the product’s high-quality images throughout the content. You should include high-quality images of the pieces, as this will increase conversion rates. Make sure to clearly state delivery time, shipping process, and refund policy. Most e-commerce sites have pages devoted to their shipping and return policies. These pages are typically located in the footer of the page.
Send promotional emails
Furniture retailers can benefit from email marketing, as long as they follow some fundamental principles and avoid common mistakes. According to one survey, 23 percent of businesses receive at least some of their revenue through email, compared to 18 percent a year ago. Email Broadcast has been running email campaigns for furniture retailers since 2005. Below are some tips and tricks for ensuring your campaigns reach your audience. Here are some examples of email subject lines for furniture retailers.
High-quality product visuals. Furniture is a highly visual industry, and high-quality product visualization is essential to success. Sixty-one percent of the top 100 U.S. furniture retailers utilize high-quality product images on their product pages. And seventy-four percent of DTC furniture businesses use high-quality images in their email marketing campaigns. In addition to incorporating high-quality visuals in emails, furniture companies can also integrate them into their websites.
Ask for feedback
To get more feedback from your customers, you can ask for it via a private survey. Then, use this feedback to create a personalized email marketing campaign. You can also ask for testimonials from your customers by sending them to a page that includes reviews. You can also include testimonials and examples of customer feedback within the email’s body or link to your website. Here are some tips to ask for feedback from customers:
Customer feedback is an important part of any email marketing strategy. Email is an effective tool to get feedback from customers, and people on email lists are usually receptive to hearing from brands. Use tools like MailPoet to automate emails based on specific purchases, and ask customers to provide feedback on particular items in those emails. This approach helps you maximize the effectiveness of each email. When used correctly, customer feedback can help your furniture business grow.