If you desire more traffic on your beer label’s site, the easy, well-accepted and beneficial beer coaster may be the answer! A current German market survey describes the beer coaster as one of the consumers’ favorite kinds of marketing. Survey participants categorized beer coaster ads as amusing, attractive, enticing and non-intrusive. More than 50% would take a mat home with them– and they’re a lot more useful than a soaked cocktail napkin. Their toughness is what makes coasters a feasible advertising format.
The direct marketing situation is perfect. Your clients come across a beer coaster in their spare time in an unwinded atmosphere where their attention will be drawn to the coaster on the table. With your brewery’s site address prominently advertised, the message is instant. Integrating creative concepts such as contests, product sales and the promise of information on your site will prompt the client to go to the site and extend the temporal accessory to the marketing medium. If you have actually joined the growing variety of companies buying advertising space on the beer home page you will see how beer coasters or beer mats drive up the traffic count. You can design customized labels, mats here:
The next step is getting your beer mats under the noses of your target audience. Obviously it is common practice to supply beer coasters to the brew clubs, dining establishments and clubs that sell your beer. Let’s extend the marketplace! Do you sell your item in cyber-pubs, or non-alcoholic beverages in cyber-cafes? Offering mats to these locations is a marketing chance that is bound to prosper.
Besides making beer coasters available at your cubicle, wander the crowds at beer celebrations offering mats as you go. Contact sporting events and regional fairs providing beer gardens– you will provide their beer coasters! When your company sponsors or offers drinks for a charity or special occasion, include beer mats in your handout goody bag.
Contests are an interactive way of drawing in attention to your mat and on to your site. Together with your logo design and company name, ‘Win A Pub Crawl In LA’ is sure to get attention! Add an arrow or ‘turn over mat to learn how’ and utilize the other hand to ask the consumer to visit your site for information.
Contest marketing on coasters is ideal for circulation at festivals and events. Attend with a display table and a computer with your website running so individuals can enter and join the enjoyable immediately. Signs will prompt those present to look at the coaster and visit your website.
Coasters are collectible. A simple Internet search proves their popularity. Including your brewing business’s site address on unique collection editions, lottery game or voucher projects, and so on, will boost the coaster’s worth for beer enthusiasts and mat collectors.
Remember, beer mats might not be potable but they’re portable. Very few clients take house a beer bottle with its label, set it in front of their computer and log-on; however they will take house a beer coaster!
If you want more traffic on your beer label’s website, the easy, well-accepted and helpful beer coaster may be the response! If you have actually signed up with the growing number of companies buying marketing space on the beer house page you will see how beer coasters or beer mats drive up the traffic count.
Of course it is typical practice to provide beer coasters to the brew bars, restaurants and clubs that offer your beer. Making beer mats offered at your booth, roam the crowds at beer celebrations giving out mats as you go. Contact sporting events and local fairs using beer gardens– you will provide their beer coasters!